Additionally, exhibition design balances artistic elements with functional requirements, creating an atmosphere and conveying messages that align with the exhibition's purpose and theme.

Exhibition design is the process of planning and organizing a space to effectively communicate a theme or message to the audience through a combination of spatial arrangement, visual elements, and information. This involves considering factors like layout, lighting, color, graphics, and display methods to present exhibits in an engaging way and enhance the sensory experience of the visitors. Additionally, exhibition design balances artistic elements with functional requirements, creating an atmosphere and conveying messages that align with the exhibition's purpose and theme.